UNCLE DREW
Interactive Basketball Game Display & Character Standees
Fully functional basketball game with usable hoop.
Brief
To design an interactive basketball game display for the movie premier of UNCLE DREW launched in key movie theatres across the UK. The UNCLE DREW & BIG FELLA character standees and interactive basketball game display needed to draw in potential movie goers and create interest in the movie, through an interactive game and a chance to win an inflatable basketball.
To design an interactive basketball game display for the movie premier of UNCLE DREW launched in key movie theatres across the UK. The UNCLE DREW & BIG FELLA character standees and interactive basketball game display needed to draw in potential movie goers and create interest in the movie, through an interactive game and a chance to win an inflatable basketball.
Execution
A self contained basketball game display was created, which allowed the general public to get into the spirit of the movie by attempting to shoot a basket, while waiting to enter the movie theatre. The idea was to attempt to shoot a basket to win an UNCLE DREW promotional inflatable basketball. The accompanying UNCLE DREW & BIG FELLA main character standees also created photo opportunities.
A self contained basketball game display was created, which allowed the general public to get into the spirit of the movie by attempting to shoot a basket, while waiting to enter the movie theatre. The idea was to attempt to shoot a basket to win an UNCLE DREW promotional inflatable basketball. The accompanying UNCLE DREW & BIG FELLA main character standees also created photo opportunities.
Reaction
Feedback from the marketing team at Lionsgate was that the interactive basketball display and character standees captured the publics imagination and sparked their interest in going to see the movie. Field research indicated that the displays stirred up a great deal of interest for the movie and that the movie goers loved trying to shoot a basket to win an inflatable basketball.
UNCLE DREW Basketball Interactive Game Display
with character standees
Game display built from a corrugated main structure cladded with a foam PVC slope
to retrieve the basketballs and foam PVC strengthened inner side walls to withstand impact.
UNCLE DREW Basketball Interactive Game Display
Front View
Vinyl clad MDF hoop backboard for added strength and metal basketball hoop.
UNCLE DREW Basketball Interactive Game Display
3/4 View
Strong construction to withstand repeated basketballs throw at the game display.
UNCLE DREW Basketball Interactive Game Display
3/4 Reverse View
Large graphic panels with movie poster displayed on the back of the display.
Allowing the display to be placed in the middle of the movie theatre foyer for maximum advertising impact.
UNCLE DREW Basketball Interactive Game Display
Close up of hoop & backboard
Vinyl clad MDF hoop backboard for added strength and metal basketball hoop.
UNCLE DREW Basketball Interactive Game Display
Overall display
Eyecatching interactive basketball game display and photo opportunities with character standees.
